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Product Marketing Program Manager, Digital Markets


This is a Full-time position in Austin, TX posted February 23, 2021.

nnJob Brief:nn nnAs a Product Marketer, your responsibility will be to tell the world about an exciting emerging product suite, Data Insights.

Data Insights products provide actionable intelligence to software vendors listed on Gartner Digital Market site properties, and allow vendors to create more effective advertising campaigns, benchmark performance against competitors and categories, and identify untapped, high-priority leads. nn nnYou will be at the center of the marketing strategy for Data Insights offerings, will own tactical execution of Data Insights marketing efforts, and will support the product team as we all work to build solutions that exceed user expectations.nn nnWhat You Will Do:nn nnOwn and execute strategic marketing campaigns and activities related to our Data Insights product offering nn nnDevelop end-to-end customer acquisition and retention plan for product adoption inclusive of messaging, positioning, and target client lists based on persona, segment, product, and competition that differentiates and highlights the productnn nnCollaborate with internal marketing, sales, and product teams to support key business initiatives, as well as product and feature marketing launches and adoptionnn nnPrepare, deliver, and report on high-impact sales and marketing assets that support the selling process and enable the sales team to succeed (ie: email campaigns, one-pagers, presentations, internal messaging, videos, and sales collateral)nn nnOptimize internal and external content distribution and measure efficacynn nnPerform required research to deeply understand client’s needs and create data-driven customer success stories and messaging to leverage for salesnn nnStay on top of market trends and competitors in order to develop differentiated go-to-market strategy and product recommendationsnn nnEstablish key success metrics, and regularly track, report, and optimize ongoing marketing efforts for presentation to executive leadershipnn nnWhat You Will Need:nn nn5-7 years of direct product marketing experience, with B2B marketing experience a plusnn nnPrevious experience with data-based products and/or within the technology industry, with a track record for successful product launches and meeting targets and objectivesnn nnSharp attention to detail with exceptional project management and organizational skills nn nnA passion for analytics, data, and solving user problemsnn nnA self-starter with the ability to work independently while also effectively collaborating to support members of the vendor marketing and product teamnn nnThe ability to be effective managing multiple tasks and a portfolio of products simultaneouslynn nnA great communicator with strong written and verbal communication skills nn nnComfortability presenting to executive leadershipnn nnA positive attitude and the willingness to participate in hands-on execution for all types of tasks related to your products nn nnThe ability to quickly adapt to change and thrive in a fast-paced environmentnn nnProficiency in MS Office suite, especially Excel and PowerPointnn nnExperience in hands-on execution for email marketing, marketing automation, and CRM systems — with Eloqua and/or SugarCRM experience a plusnn nnA Bachelor’s Degree or higher inBusiness, Marketing, Communications or a related fieldnn nnWhat We Offer:nn nnStrong compensation package, benefits and generous time off nn nnLimitless growth and learning opportunitiesnn nnA collaborative and positive culture nn nnThe chance to make an impact — your work will contribute directly to a core new product for our business growth and expansionnn