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Marketing Manager – Fresh Foods

7 Eleven

This is a Full-time position in Irving, TX posted June 13, 2019.

Overview Develops Marketing communications and promotions that support the company franchisee operations while growing brand value and profitability in partnership with Merchandising leaders.

Responsibilities Manages development and execution of strategic fresh foods marketing plan in conjunction with corporate goals and objectives including execution of strategies and budget.

Ensure consistent brand design, personality and customer experience across all consumer touchpoints.

Leads all internal departments with development and delivery of fresh food content across all platforms.

Analyze customer and product research and consumer insights initiatives that deliver actionable fresh foods insights for the organization.

Leads development of customer and product CSAs that inform and build strategic Merchandising plans.

Qualifications Education: Bachelors/4 Yr Degree Experience: 8-10 years, Brand Marketing, Food Innovation/Retail, Consumer Insights, Research & Analytics.

Understand strategic marketing concepts, developing short and long term objectives and translating them into opportunities.

Proven record of analyzing marketing trends and research to provide the organization with key consumer insights to drive business growth.

Previous experience building marketing plans utilizing customer insights for new items and platforms.

Ability to manage multiple agencies and projects simultanelously and deliver on time in a fast-paced environment.