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Associate Director, Analytics


This is a Contract position in Plano, TX posted May 17, 2022.

The Associate Director, Analytics leads the development of data driven solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of media initiatives.

The Associate Director will manage data and insight delivery processes, drive innovation, and ensure all around team success.We are seeking a self-motivated individual who is execution focused, able to deliver under time timelines, and manage data challenges in all phases of media performance.

Success in this role requires the ability to manage complexity while collaborating across teams, experience within a matrixed organization, and comfort with a lean operating environment that highly leverages automation.The ideal candidate will have a natural curiously, going beyond reporting to peel away the layers of data to suggest constructive tests, advanced analytics engagements, consumer deep dives, and competitive opportunities that help improve business performance on a regular basis.ResponsibilitiesLead execution of overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test designUnderstand core client business challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning prioritiesWork closely with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performanceGuide the creation of reporting through automated processes, efficiently consolidating data from a multitude of sources into a cohesive view of performanceImprove the quality of reporting by creating easy to follow weekly or monthly visual dashboards that key stakeholders will utilize on a regular basis to make informed business decisionsEnsure alignment between day-to-day analytics support & approved measurement frameworksPrepare & deliver executive-levelpresentations for internal and external audienceParticipate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologiesManage/mentor junior team membersQualificationsQualifications:6 years relevant Media or Analytics experience, preferably in an agency environmentBachelor’s Degree is required, preferably in a quantitative field (statistics, economics, etc.) or with relevant courseworkExcellent verbal and written communication skills, with ability to convey and package technical findings in simple termsPossesses understanding of digital planning and buying, with a focus on standard media metricsStrong organizational skills, able to aggregate information and data from multiple sourcesWorking experience with data from digital media platforms (e.G.

DCM, SA360, TTD, FB, etc.)Demonstrates understanding of digital tagging, tracking, QA, and maintenanceKnowledge of Google Analytics/OmnitureKnowledge of Datorama, Tableau, Google Data Studio, or similar dashboard productsKnowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, tracking implementationAdditional InformationEmployees from diverse or underrepresented backgrounds encouraged to apply.dentsu (the ” Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws.

A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company.

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